Homeowners expect to be connected in a way that wasn’t envisaged even 10 years ago
New research out today reveals that although the estate agents’ traditional refrain of ‘location, location, location’ still matters to a degree, it is not the be all and end all that it used to be.
A new study by GoCompare Home Insurance has found that when it comes to choosing a new home homebuyers are increasingly looking for ‘connection, connection, connection’.
The survey found that the most desirable properties are located in good neighbourhoods, with low crime rates, near local shops and GP or dentist surgeries. But, the survey also found that potential home-hunters increasingly value superfast broadband, clear mobile phone signals, satellite TV and transport connections over pubs, schools and recreation facilities.
|Rank||Most desirable home location/facilities||%|
|1||A good area or neighbourhood||66|
|2||An area with a low crime rate||59|
|3||Good proximity to local shops||51|
|4||Near a good GP or dentist surgery||44|
|5||A good, reliable broadband connection sufficiently strong to stream TV and films||43|
|6||Reliable and clear mobile phone signal||42|
|8||A land-line telephone||33|
|9||Bus, tram or underground stop nearby||31|
Ben Wilson, from GoCompare Home Insurance, said: “Location will always be a key factor for homebuyers. After all, while you can improve a property – you can’t move it. But it is too simple these days to say that it is the only consideration. Homeowners also expect to be connected in a way that wasn’t envisaged even 10 years ago. They will want to know about the transport infrastructure and communications as much as the schools, shops and amenities.